Define Your Decade OOH Campaign

At my internship at Dovetail Agency in London, I led the creative direction for the "Define Your Decade" campaign within my first two weeks. Leveraging AI skills from my coursework, I created imagery and a slogan featured on 17 iconic London black cabs. Over six months, the campaign will achieve over 675 million impressions. This project marked a thrilling application of academic knowledge to real-world marketing success.